<HEAD><TITLE>My World</TITLE>
<META name="description" content="Everything you wanted to know about stamps, from prices to history."><META name="keywords" content="stamps, stamp collecting, stamp history, prices, stamps for sale"></HEAD> Now your listing will look something like this in search engines that support the descriptions tag: My World Everything you wanted to know about stamps, from prices to history. Notice how the description matches
what's in the description tag? That's exactly what the meta description tag does. It lets you control the description that appears.
What about the meta keywords tag?
It gives your page a chance to come up if someone types in any of the words listed. For example, someone might enter "stamp collecting," which will match with one of the keywords in the tag. Without that tag, there would be no chance at all, since "stamp collecting" doesn't appear on the page or in the description tag. Should you have different variations for keywords, such as shown in the example? It may help you with some search engines and not at all with others. Having "stamp collecting" together as a word vs. "stamp" and "collecting" can help if someone is searching for the exact phrase "stamp collecting." In general, try not to worry about it too much. You'll drive yourself crazy trying to cover which engines understand plural forms as a default choice vs. those without a thesaurus vs. those that do phrase searching as a default setting. Still with me? Check Keyword Service
One other meta tag worth mentioning is the robots tag. This lets you specify that a particular page should not be indexed by a search engine. The format is like this:<META NAME="robots" CONTENT="NOINDEX">Not all search engines support this tag. As an
alternative, all the major search engines support the robots.txt convention of blocking indexing. Same other help full robots tags. <META NAME="robots" CONTENT="follow"> <META NAME="robots" CONTENT="all"> <META NAME="revisit-after" CONTENT="30 days"> <META NAME="distribution" CONTENT="global">. <META NAME="copyright" CONTENT="..............">
<META NAME="rating" CONTENT="general"> <META NAME="Author" CONTENT="............................."> <META NAME="Content-Language" CONTENT="......................"> Let professionals do the work for you !
